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Business Etiquette: Four Office Communication Pet Peeves
Photo credits: West Elm I try very hard not to enrage people, and I think most sane human beings share that goal. But we all unintentionally do things that make each other go “argh.” Here are four...
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Are LinkedIn Endorsements Relevant?
Photo credit: See-ming Lee 李思明 SML A while back I did a little experiment to see if reciprocity fuels the LinkedIn endorsements section – and my findings were that you won’t get endorsements simply by...
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Enough with the Email…Pick Up the Phone!
Telephone (Photo credit: plenty.r.) It seems that everyone wants to send an email or worse yet, a text message, rather than pick up the telephone and talk to someone. Certainly that is the case with...
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4 Steps to Sell via Email without Being ‘Salesy’
Image courtesy of Unsplash.com The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on...
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Do You Follow Through?
Image courtesy of Bill Morrow’s photostream In this modern age of technology it’s super easy to communicate with people. Most of us have smartphones and are able to access emails and messages almost...
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6 Ways to Write Killer Email Subject Lines
Image courtesy of Jonathon Narvey’s photostream Email still trumps social media when it comes to business transactions. After all, everyone has done some type of business via email. Almost everyone has...
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Cluttered Inbox?
Image courtesy of Paul Downey’s photostream I have a lot of email subscriptions, and while I don’t necessarily want to unsubscribe from them all, I’ve always wished there was a way to manage all of...
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Begin the New Year by Using a Better Close to Your Emails
Image courtesy of Sebastien Wiertz’s photostream We spend a lot of time using emails each day. In fact, a report from 2012 suggests that the average email user writes 40 messages each day and spends...
View ArticleMarketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always...
View ArticleCollect $15 Million: The Latest Scam
Just last week, I was awarded $15 million from the United Nations Secretary General. Apparently, the African government was supposed to pay me my long overdue funds, but because of corruption and busy...
View ArticleEmail Marketing: The Subject Matters
Email marketing is a highly effective tactic to gain attention to your brand. But without an engaging subject line, your email marketing campaign won’t get your very far. Proforma offers these tips to...
View ArticleBreak Free from e-Stereotypes
Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for...
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